

Tidal’s apps have a section called Discovery that features emerging and unsigned artists. Both Google Play Music and Rdio offer curated "radio stations" tailored to user tastes and moods. Apple Music, which serves up human-curated playlists, offers its users about a dozen or so playlists reflecting its users’ tastes. Spotify, of course, isn’t the only streaming service offering playlists of new music. These "just for you" playlists come on the heels of a Spotify redesign that introduced playlists suggestions based on the time of day, and the addition of videos and podcasts. Now that Apple Music has launched-with a three-month free trial-the pressure is on. And the service will soon introduce HiFi lossless audio experience on the app.Discover Weekly is yet another way Spotify is fighting to keep the user base it already has while winning over new subscribers. Recently, Spotify launched support for offline download on its Apple Watch app, so that, subscribers can continue to enjoy their music and podcast episodes without having to carry their iPhone. Fans can head to /OnlyYou to enjoy a Wrapped-esque shareable experience made especially for them. While you’ll have to wait a few more months for Wrapped and the songs and podcasts that soundtracked your 2021, Only You is all about celebrating how you listen. In addition, Spotify features data-driven creative to show how, when and where other fans of users’ favorite artists enjoy their music.

